What the iPhone 5’s Popularity means for your Business

Posted on October 15, 2012

A new consumer intention survey from Changewave reports that 32% of US consumers intend to purchase an iPhone, reports Jim Dalrymple at the Loop. He further puts these numbers in context, indicating that a previous survey concerning the iPhone 4S reported 22.5% of consumers looking to purchase this phone.

The take away from this is not only that the iPhone 5 is more attractive to consumers than previous iPhone, but that the market share of the iPhone should be expected to increase over the next 12 months.

This extra increase in purchasing intention could, of course, be due to a number of two year contracts coming up for renewal. Indeed, in those who are renewing, a number could be coming across from either Android devices or feature phones, as well as upgrading from previous versions of the iPhone.

What do iPhone 5 popularity numbers mean for business?

The iPhone is already the platform that businesses are most interested in, and an increasing market share of that platform clearly indicates that business should be increasingly focusing on the iPhone platform.

Moreover, an increasing amount of iPhone 5 users will be on the new hardware with its increased screen size. Companies that have not yet updated their applications for the iPhone 5 will have an increased incentive to do so sooner rather than later.

The iPhone 5’s larger screen provides more possibilities to show data and actions on a screen, so it is very often advantageous for a company to use this extra space to improve their user experience.

How does increasing iPhone market share impact business decisions?

Business today when focusing on mobile have to make different decisions based upon their mobile goals and their audience. Decisions have to be made concerning how each type of phone is supported. Should they use web technologies, make applications, use native development etc.

There are a lot of variables to take into account; but as audiences increasingly are composed of iPhone users, it will make more and more sense for businesses to focus on the iPhone, perhaps with a native application, and cover other, less popular systems with a web-based application.

Although Android remains the platform with the highest market share, within some niches the iPhone is he most popular, for example within the healthcare market. As iPhone adoption increases, more and more of these niches will be in a position where the iPhone is the most popular device by some margin.