Teens are Increasingly Choosing the iPhone and Tablets

Posted on October 10, 2012

A new report from Gene Munster at Piper Jaffray suggests that teenagers are increasingly choosing the iPhone as their smartphone.

Data from a recent survey show that 40% of teens in the US have an iPhone. The graph below show how that figure has increased since spring 2011.

This shows that Apple’s brand equity is increasing amongst teenagers and they are increasingly desiring the iPhone. Moreover, these figures are higher than the figures for the general public where 32.4% have chosen an Apple device.

This is significant for companies’ mobile strategies. Not only is the youth demographic important, but it also indicates that future consumers will tilt increasingly towards the iPhone. Given the app economy, consumers are generally locked-in to their telephone ecosystem because of their investment in applications. Hence that 40% today are likely to remain with their iPhones for the foreseeable future.

Teens are also Getting Tablets

The Piper Jaffrary report also indicates that 44% of teens have a tablet computer, with an additional 20% expecting to own one in the next six months. Hence an incredible 64% of teens will have a tablet by the Q2 2013.

Companies need to think about how they can engage this important demographic on their mobile devices; otherwise their will be leaving opportunity on the table.