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Five ideas on how Apple watch can enhance your app, service and brand

Apple recently announced that they will be releasing a new wearable device, the Apple watch early in 2015. This is clearly a new type of device and the big question that was not really answered by Apple is how will the watch enhance our lives. Why would I decide to buy a new Apple computer to wear on my wrist? What are the advantages of doing so? These questions ...

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In Defense / Defence of Apple’s Maps

Much has been written about how back Apple's new mapping solution is, but before we pour hot oil on it and go running back to Google, let's sit back a bit and see whether it might not actually be better. After having spent a few days using Apple maps, there is a lot I've found to like about it. For one, it gives me a lot of more pertinent information. There's a ...

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