Apple’s new Passbook feature certainly garnered the most attention from this year’s WWDC keynote. Attention is now beginning to be turned towards how it can be integrated into applications and workflow.
For most merchants and purveyors of ticketed services, Passbook will be a huge boon to their business, increasing customer loyalty, efficiency and providing a better presence on their customers’ personal phones. However, to get tickets into Passbook, we need to consider how to feed information to the phone.
At Digital Possibilities, here are a few ideas on how we think we can do so:
• email: one of the easiest ways to integrate information is via email. We believe that a current service can send an email with an embedded code that can be used to open Passbook with …