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The Apple Watch is for Asia

Benedict Evans wrote a very apt article on the real benefit of Apple watch: Apple is certainly trying something that’s new to both the tech industry and the luxury goods industry, but it's not necessarily outside the bounds of (rich) consumer behaviour. If we only ever bought things that had rational use cases and the best value, we'd all be wearing boiler suits, ...

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Five ideas on how Apple watch can enhance your app, service and brand

Apple recently announced that they will be releasing a new wearable device, the Apple watch early in 2015. This is clearly a new type of device and the big question that was not really answered by Apple is how will the watch enhance our lives. Why would I decide to buy a new Apple computer to wear on my wrist? What are the advantages of doing so? These questions ...

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