RIM launching cheap BlackBerry for Developing Markets

Posted on April 18, 2012

From John Paczkowski in AllthingsD:

On Thursday, the company will debut in India the BlackBerry Curve 9220, a stripped-down 2G handset with a built-in FM radio, a two-megapixel camera, seven hours of talk time and a dedicated BlackBerry Messenger key. Price? 10,990 rupees, or $210 U.S.

This is a very good move by RIM. Markets such as India and Indonesia still benefit from RIM’s data compression, bringing smartphones into the realm of people who could not afford the data bills of an Android or iPhone device.

Supplying this market today, RIM can hope to convert current users into users of future competitive devices. Effectively creating brand loyalty and product lock-in.

RIM’s rebirth may well begin in Asia and not North America.