iOS Market Share Grows, Android still Leads by a Long Margin

Posted on July 30, 2012

A new report by Strategy Analytics is showing Apple’s iOS US market share growing at a much faster rate in Q2 2012 than Android, BlackBerry or Windows phone. Despite Apple’s 33.2% market share however, Google’s Android is still leading the market with a 56.3% share.

Here are the results from the study:

Source: Strategy Analytics

One of the main reasons for this increase is the combining of all iOS devices, which would include sales of the iPad. This could suggest that while it looks like Android has lost a fair amount of market share to Apple, Android may actually be holding its ground in the smartphone market; given that its tablet sales are near negligible.

During Q2 there were some significant Android platform smartphone releases, particularly the Samsung Galaxy S III and HTC’s One series. On the iOS side, people are beginning to wait for the next generation iPhone, due in September, and the iPad 3 was launched early in the quarter.

Given all of these events, I would suspect some increase in smartphone market share for Apple, but substantially less than the raw data suggests.

For companies considering in which platforms to invest over the coming 12-24 months, the data would suggest that both Android and iOS are the predominant choices. At Digital Possibilities, for most situations, we still recommend investing in iOS first and then supporting Android once concepts have been proven.