Can Google Win in Hardware?

Posted on February 10, 2012

Google is trying to break into hardware by launching a wireless sound system; probably the first of many initiatives to create a vertically-integrated hardware and software business. Business Insider raises a very good point:

Google has never shown that it has any of the characteristics necessary to build, market, and sell consumer goods.

I would totally agree. Apple’s hardware succeeds because it is pretty, well-made and just really simple to operate. Neither Google in software or Motorola in hardware have ever shown that they can represent those ideals. Indeed, Google has only just started making their web applications look a little prettier.