Android Growth Declining in the US

Posted on June 4, 2012

The growth of Android device adoption in the US has declined at the beginning of this year according to a survey by comScore and analyzed by Horace Dediu at Asymco.

While Android growth is slowing, iOS market share growth is increasing. As for BlackBerry, it is continuing to shed customers at an alarming rate. Microsoft’s poor showing is illuminating: the Lumia doesn’t seem very popular in this key market.

Why is Android’s popularity waining? I think for two reasons. Firstly, iPhones are increasing cheaper with 3GS being available for free, so cutting into Android’s core market. Secondly, customers who had early versions of Android phones might be moving to iOS for a better user experience. It would be great to get more data to confirm this!

For application developers, though, this data doesn’t change much. Generally speaking, it’s still better to develop concepts for iOS first, before bringing them onto the Android platform if audience size is important. Android still has the largest market share in the US: